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Year
2025
Role
Lead Designer
Services
Website Design
Design System Development
Responsive Design
Developer Handoff
Platform
Figma
Link
Index Fresh is a century-old leader in global avocado sourcing. Their existing site didn't reflect the sophistication of their operations or speak effectively to wholesale and retail buyers.
I designed their website in Figma, working within existing brand guidelines to build a cohesive design system with reusable components, systemized typography, and consistent color use. The project included full responsive design and detailed specs for developer handoff.
The result is a modern site that matches the scale of their operations and clearly presents their global sourcing capabilities to customers.