Year
2025
Role
Lead Designer
Services
Website Design
Design System Development
Responsive Design
Developer Handoff
Platform
Figma
Link
Index Fresh, a century-old leader in global avocado sourcing, needed a modern website that showed their expertise and scale while keeping their established brand identity intact. Their existing site didn't communicate how sophisticated their operations were or effectively reach their wholesale and retail customers.
I designed their website in Figma, working within their brand guidelines to build a cohesive design system with reusable components, systemized typography, and consistent color use. The project included full responsive design for desktop and mobile, with detailed specs for developer handoff.
The result is a clean, professional website that modernizes their brand while effectively presenting their global sourcing capabilities and avocado programs to customers.
